Product disparagement on Social Media

By August 7, 2018 December 20th, 2019 No Comments

Pepsico filed a
petition before the Delhi High Court requesting removal of Facebook links, Facebook
comments, Instagram posts, Tweets and YouTube videos that suggested that their
product ‘Kurkure’ contained plastic. The company in its petition stated that
any snack made of rice and corn flour will burn. The company also stated that
it has taken proactive measures by including public tours of their factories
and are trying to raise awareness about their product in the mind of the

The Delhi High
Court ordered the social media websites to take down the URLs, posts, video and
comments containing fake jokes and rumors wherein the image and reputation of
the Kurkure was being tarnished.  The
court also stated that social media platforms are not fully liable when it
comes to content published on their platform and that it is the responsibility
of the company to inform the social media platform when they become aware of
such content being circulated.

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